It's All About Marketing!

Dear Agent,

We knew back in the mid nineties after five years of successful installations that the Turtle Tanks System was a winner. Unfortunately the business world is littered with stories about great ideas and concepts that never got traction in the marketplace. Every time Turtle Tanks tried to sell Tanks, it met an impenetrable brick wall of "backhoe guys" that had no interest in trying something new. Every time Turtle Tanks focussed on meeting with Home Owners and communicating the features and benefits of the Turtle Tanks System it was a "no brainer" and we rarely lost a job.

The bottom line is: It's all about marketing!

So Help us Help you...by letting us know what you think will be successful.

Over the years we have kept track of MARKETING TOOLS and have categorized them into Strategies, Mediums, and Messages. Please make a comment on particular tools that you think should be focussed upon for your local market. And don't forget to tell us about local promotional opportunities! Upon receiving this info we will consider providing a budget for promotion and advertising for your area.

The Turtleman

Your Name & Email Address

Strategies

Team Sponsorships
Access to Co-op Funds
Availability of Financing
Brand-Name Awareness
Club and Association Memberships
Colour
Community Involvement
Competitiveness
Credibility
Credit Cards Accepted
Days of Operation
Distribution
Follow-up
Hours of Operation
How You Say Hello and Good-bye
Identity
Location
Logo
Marketing Plan
Name
Neatness
Niche
Packaging
Pricing
Public relations
Publicity Contacts
Quality
Refreshments
Reputation
Sales Training
Selection
Theme
Tie-ins with Others
Direct Marketing

Mediums

Booths for Malls
Customer Mailing List
Fundraisers
Magazines
Newspaper
Radio
Seminars and Workshops
Audiovisual Aids
Business Clothes
Circulars
Check Out Adbar
Column in a Publication
Contact Time with the Customer
Corporate Mascot
Direct Sales
Directories
Fairs and Flea Markets
Marketing on Phone Hold
Merchandise Displays
Music
Newsletters
Parade Float
Placemats / Bowling Scorecards
Plush Toys
Postcard Decks
Put in Cups
Roadside Stands
Sales Representatives
Searchlight and Blimps
Signage
Special Events
Take-One Boxes
Telemarketing
Trade Show Displays
Website
Website SEO
Welcome Wagon
Window Displays
Word-of-Mouth
Yellow Pages Ads

Messages

Contests and Sweepstakes
Direct-Mail Letters
Door hangers
Flyers
Gift Certificates
Magazine Ads
Newspaper Ads
Outdoor Billboards
Radio Commercials
Thank You Card
TV Commercials
Ad Specialties and Gifts
Advertising
Advertise at Airport
Airport Rack Cards
Attire
Audio Tapes
Banner Ad
Books and Articles
Brochures
Business Cards
Calendar
Catalogs
Classified Ads
Consultations
Courses and Lectures
Demo Units
Demonstrations
Direct-Mail Postcards
Display Ads
E-mail Address
Enthusiasm
Gift Baskets
Inserts
Inside Signs
Matchbooks
Order Form / Invoice
Outside Signs
Phone Demeanour
Posters
Reprints of Ads and Publicity
Research Studies
Sales Presentations
Samples
Satisfied Customers
Service
Signs on Vehicals
Smiles
Speed
Stationery
Telemarketing Scripts
Temporary Tattoos
Testimonials
Toll-free Phone numbers
Please provide any other ideas that you think may be helpful.