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It's All About Marketing!
Dear Agent, We knew back in the mid nineties after five years of successful installations that the Turtle Tanks System was a winner. Unfortunately the business world is littered with stories about great ideas and concepts that never got traction in the marketplace. Every time Turtle Tanks tried to sell Tanks, it met an impenetrable brick wall of "backhoe guys" that had no interest in trying something new. Every time Turtle Tanks focussed on meeting with Home Owners and communicating the features and benefits of the Turtle Tanks System it was a "no brainer" and we rarely lost a job. The bottom line is: It's all about marketing! So Help us Help you...by letting us know what you think will be successful. Over the years we have kept track of MARKETING TOOLS and have categorized them into Strategies, Mediums, and Messages. Please make a comment on particular tools that you think should be focussed upon for your local market. And don't forget to tell us about local promotional opportunities! Upon receiving this info we will consider providing a budget for promotion and advertising for your area. |
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The Turtleman
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